Sid’s introduction into the world wide web started with design, hence the right brain! He moved from print to online design, bringing strong understanding in composition and online user experience. His ideas at times may seem really far out but once are tested and put into practice realize their true worth.
Thinking out of the box is an understatement when it comes to his ability to generate ideas inspired by a superior user experience. He has created social networks, brought teams together in working with collaborative projects online, and offered enhancements to current website that have proven their monetary worth. His thinking is not limited to online and his goal is always to find a way to transcend the web into real tangible life. His expertise lies in creative solutions to complex problems with what doesn’t work.
Once a goal is in place, Sid will map out all possible options, and invite the scientific method to test user behaviors for these options and over time optimize the system according to what works. His strengths in management of several teams and seamlessly work through delegation and personal relationship building add to the business acumen of the left-brain, together forming a whole.